Study on credit: how to sell online training courses in installments

Knowledge is not only power, but also a stable income for people, able and loving to teach others. The scope for such activities is provided by the Internet with its variety of platforms.. One of the best ways to expand the audience of any online school is to reduce the price for classes and lower the “entry threshold”, providing the first lessons for free or offering installments for the period of study. The latter option has become increasingly popular recently due to the demand for self-study and the transition of many institutions to a remote format.

Selling courses in installments is beneficial for their creators: you can increase your customer flow many times over, work through old “blind spots” in the target audience and improve the company’s image. You can learn more about the marketing nuances of purchasing a turnkey online school to conduct courses in installments at https://secrets.tinkoff.ru/prodazhi/rassrochka-online-shkoly/, which is supervised by Tinkoff - the largest online bank in the Russian Federation.

Installment plans help people move to a new level of spending, which are inaccessible to them at one moment, and get the product/service you need now, without delaying the purchase for a long time, when will the full amount be collected?. for example, according to statistics, the introduction of installment plans in online training increases popularity among clients 20%.

Installment plan is convenient to use, and it is also easy for the service provider to install it. So, Services can be provided to the client using various credit institutions or using the functionality of the online school itself. The first case requires the presence of intermediaries in the form of brokers and local payment systems, subordinate to banks. Second option (with handwritten installment plan) impossible without expanding the functionality of the school.

Developing the necessary software will require costs. However, intermediaries also charge a commission, fluctuating in the range from 3 to 6%, the presence of which cuts off some potential clients. Therefore, experts recommend “designing” an online school like this:, so that the installment plan can be activated without the participation of banks - directly between the seller and the buyer.

Access to lessons should be given immediately upon agreement to pay in installments. It is recommended to break the cost into equal intervals and whole numbers, but not less 10% from the total price of the service. So, set of lessons, total estimated at 20 thousand, there is no point in selling in installments, if you split the cost greatly, one lesson out of ten can be sold for 2 thousands, and divide the set of lectures into micro-lessons according to 1 thousands of rubles unprofitable.

Installment provides a guarantee for the buyer. Most often, the offer provides a guarantee for 30 days of using the product or providing the service. In this case, returning the full set of lectures changes the recalculation, and the commission amount cannot be returned.