Media facade: what is it and why is it needed?

Media facade is a screen, display or surface of any size and shape, which is installed (is being installed) on the outside or inside of the building. The media façade can broadcast various media data, such as texts, graphics, animation and video. Media facades are used for different purposes, eg:

• outdoor electronic advertising (digital outdoor), which attracts the attention of potential customers and increases brand awareness$
• designer lighting of buildings and premises, which creates a unique architectural image and emphasizes the style and character of the object;
• to decorate and diversify the appearance of the city, which gives it modernity and dynamism;
• any other information communication, which can transmit news, announcements, social projects, etc.;
• artistic expression, which can be used to create interactive installations, festivals, performances, etc..

Media facades can be of different types depending on the manufacturing technology, screen shape and size, distance to the viewer and transparency of the structure. The most common types of media facades:

1. Slatted media facade - consists of linear profiles with LEDs, which are fixed on aluminum cabinets. This type of media facade has low weight and high transparency.
2. Cluster media facade - consists of pixel elements (clusters), which are attached to cables. This type of media facade is suitable for large areas and complex surfaces.
3. Transparent media facade - consists of LED modules, which are installed on the glass facade indoors. This type of media facade allows you to maintain natural light and visibility outside the window.

Is worth buy media facade if you are looking for a modern and effective means of communication, which can transform any architectural object into a bright and memorable element of urban space.